The online Digital Marketing Certificate helps you understand and utilize emerging trends to succeed in today's evolving digital marketplace.
Modality
Digital Marketing Certificate Overview
This is an exciting yet challenging time for marketing professionals as they struggle to embrace innovative strategies and new digital technologies to engage online audiences, cultivate digital opportunities, and achieve a competitive advantage.
Our online Digital Marketing Certificate helps you understand emerging trends and leverage the power of mobile devices, social networks, graphic design, and the interactive web. In just seven fully online classes, you can get the in-depth perspective you need to succeed in today's digital marketplace. By having a choice of classes, you can gear your online marketing certificate courses toward your specific interests and career needs.
To request additional information about the online Digital Marketing Certificate program, call 800-829-4723 or connect online.
Digital Marketing Certificate Program Highlights
This online certificate program requires just 21 credit hours to complete. You will get in-depth coursework in the skills and strategies critical to success in digital marketing. Mobile technologies, social media engagement and search engine optimization (SEO) are emphasized, in addition to:
- Web analytics
- Digital content
- Email marketing
- Online automated tools
- Viral marketing
- Data analysis and metrics
You will have the opportunity to work with new and emerging technologies, study the most recent trends, and learn from established experts and pundits in the area of digital marketing. The program explores theories from the greatest minds in marketing, such as Seth Godin, Simon Sinek, and Gary Vaynerchuk.
Learning Outcomes
In this program, you will learn to:
- Develop an understanding of how digital marketing principles and strategies are used to achieve marketing, management, and business objectives.
- Identify ways in which marketing practices evolve within a digital framework and integrate digital components into a comprehensive marketing plan.
- Conduct research on contemporary issues in digital marketing and apply statistical reasoning toward forming research findings.
- Devise targeted marketing strategies in a digital framework and determine the measurements and metrics to be used for continual analysis.
- Develop, analyze and design basic websites geared toward the goals of effective marketing, advertising, public relations, and e-commerce.
- Analyze companies’ search engine performance strategies and identify optimal solutions to maximize return on investment.
- Formulate digital marketing communications to promote customer relationships, enhance brand image, and expand market reach.
Digital Marketing Certificate Tuition Information
*See curriculum sheet for a breakdown of credits and credit ranges.
Course List
This online Digital Marketing Certificate program is structured with no prerequisites, so you can enroll in the certificate program at any time.
Required course
- Digital Marketing
Elective Courses (Choose Six)
- Data Analysis, Metrics and Measurement of Digital Marketing
- Digital Advertising
- Digital Marketing, Big Data and Web Analytics
- Online Content Marketing and Consumer Behavior
- Targeted Marketing and Social Optimization
- Search Engine Optimization
- Fundamentals of Web Design
- Mobile Marketing
- Cause Marketing
- Viral Marketing and Digital Presence
- Laws, Ethics and Social Responsibility in a Digital Age
- Global Strategies in Digital Marketing
- Web 3.0 and Emerging Trends in Digital Marketing
- Digital Marketing Capstone
- Choose your program of study. Browse our Program Finder to find your program.
- Complete and sign the online application.
- Pay the $50 application fee ($100 for international students) by the term start date.
- Send official transcripts directly to Cambridge College in a sealed, unopened envelope. Learn How to Send Transcripts
- Fulfill any additional program-specific admissions requirements.
- Ensure you have internet access, and a fully functional laptop or desktop computer that can play audio and video and access Microsoft Office (Word, PowerPoint).
Note: Your admission file must be complete and accepted before your financial aid may be awarded, before your transfer credit may be evaluated, and before you may register for classes.
Cambridge College undergraduate admission also requires at least one of the following:
- Original high school transcript showing graduation or a recognized equivalent such as a General Educational Development (GED) or HiSET certificate
- Or an affidavit confirming high school program completion in a state-approved homeschool setting.
- Or, if not required by state law, proof of high school education in a homeschool setting meeting state attendance exemptions
- Or enrollment in an eligible career pathway program
- Or proof of passing scores on an approved ability-to-benefit test (such as the Accuplacer Test administered by Cambridge College)
- Or nine credit hours of Cambridge College course work, applicable toward an undergraduate degree or certificate, completed with grades of B or better. (Non-matriculated students may not receive aid while earning credits.)
- Or 24 or more credits earned from a regionally or nationally accredited college or university. Note: Official college transcripts are evaluated for transfer credit. Courses not included in an earned associate degree must be earned at a grade of C or better to be eligible for transfer.
Careers in Digital Marketing
The online Digital Marketing Certificate can help you begin or advance your career in marketing. According to the Bureau of Labor Statistics, the mean annual salary for market research analysts and marketing specialists is $78,880*, while the median yearly salary for advertising, promotions, and marketing managers is $138,730.**
$78,880
Mean annual salary for market research analysts and marketing specialists*
$138,730
Median annual salary for advertising, promotions, and marketing managers**
*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment and Wage Statistics, 13-1161 Market Research Analysts and Marketing Specialists, https://www.bls.gov/oes/current/oes131161.htm (visited October 19, 2023).
**Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited October 19, 2023)
Digital Marketing Jobs
A Certificate in Digital Marketing can prepare you for careers like:
- Marketing Specialist
- Market research analyst
- Social media specialist
- Marketing Manager