A solid presence online is no longer considered an add-on for traditional marketing. Digital marketing is often a vital part of a company’s marketing plan. Understanding current marketing strategies and how to apply them to the digital landscape could help you stay ahead of the ever-increasing rate of change online.
The Cambridge College online Bachelor of Science in Digital Marketing degree with a Marketing Analytics concentration is designed to help you leverage the power of digital marketing.
Bachelor of Science in Digital Marketing – Marketing Analytics Concentration Program Highlights
The online Marketing Analytics concentration offers small classes and a 100 percent online curriculum. The Marketing Analytics concentration is led by a distinguished staff versed in a range of industry topics, including mobile technologies, social media engagement, web analytics and viral marketing.
The Marketing Analytics concentration focuses on how to evaluate the digital marketing program from both an effectiveness and efficiency perspective. Emphasis is placed on what the consumer does and maximizing the customer journey map.
Upon completing the BS in Digital Marketing – Marketing Analytics concentration online, you will have a working understanding of:
- Statistics
- Digital marketing, big data and analytics
- Target marketing and social optimization
- Market research
The Cambridge College online Bachelor of Science in Business Administration degree with a Strategic Marketing concentration is designed to help you leverage the power of digital marketing.
The Strategic Marketing concentration focuses on the analysis and planning necessary to develop a digital marketing campaign and presence on the internet. Emphasis is placed on setting manageable goals and creating the tactics needed to achieve those goals.
Bachelor of Science in Digital Marketing – Strategic Marketing Concentration Program Highlights
The online Strategic Marketing concentration offers small classes and a 100 percent online curriculum. This program is led by a distinguished staff versed in a range of industry topics, including mobile technologies, social media engagement, web analytics and viral marketing.
Upon completing the BS in Digital Marketing with a Strategic Marketing concentration online, you will have a working understanding of:
- Strategic planning and decision-making
- Search engine optimization (SEO)
- Global strategies in digital marketing
- Marketing research
The Cambridge College online Bachelor of Science in Business Administration degree Virtual Marketing concentration is designed to help you leverage the power of digital marketing.
The Virtual Marketing concentration focuses on how the digital plan is brought to life, examining various tools to communicate messages and encourage action on the part of the consumer. Emphasis is placed not only on what to do but how to do it in an effective manner.
Bachelor of Science in Digital Marketing – Virtual Marketing Concentration Program Highlights
The online Virtual Marketing concentration offers small classes and a 100 percent online curriculum. This program is led by a distinguished staff versed in a range of industry topics, including mobile technologies, social media engagement, web analytics and viral marketing.
Upon completing the BS in Digital Marketing with Virtual Marketing concentration online, you will have a working understanding of:
- Viral marketing
- Digital advertising
- Online content marketing
- Strategic planning and decision-making