Program Chair ASBA, BSBA, DMK, SEM/BSE and Professor
Crescat scientia vita excolatur
Background
Dr. Chris Weir brings over 25 years of professional marketing and management experience to the virtual classroom to augment the theoretical aspects of the courses he teaches. He has developed marketing plans and campaigns for such national brands as Campbell Soup, Dodge cars, Lever Brothers, Major League Baseball and Schaefer Beer.
Education & Certifications
- EdD Focus on Research, Boston University
- MA Organizational Communication, Emerson College
- BA Political Science, Duke University
Courses Taught
- Principles of Marketing
- Consumer Behavior
- Digital Marketing
- Research Methods
- Senior Capstone
- Intro to Social Entrepreneurship
- Entrepreneurship